is a fast fashion retailer specialising in designing and manufacturing women's shoes. During my time working with RAID, I was responsible for all visual content across different channels, including website, social media platforms, web advertising and newsletters.
The goal was to create a consistent style, instantly recognisable for its minimalism and colourfulness. The daily content was focusing solely on shoes and the campaign photos were focused on building a customer image. 
This project was facilitated by

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